Legal matters
Cookie Policy
What are cookies?
Cookies are small text files that are stored on your device when you visit a website. In this policy we treat similar technologies, such as your browser's local storage or tracking pixels, in the same way as cookies.
Your consent
We use strictly necessary cookies because the website and the booking function cannot work without them (Section 165(3) of the Austrian Telecommunications Act 2021, TKG 2021). All other cookies – for statistics (Google Analytics) and marketing (Google Ads, Meta Pixel) – are only used if you click “Accept” in the cookie banner (Section 165(3) TKG 2021 in conjunction with Art. 6(1)(a) GDPR). If you choose “Reject”, no statistics or marketing cookies are set.
We use Google's consent mode. As long as you have not given your consent, Google Analytics and Google Ads do not set or read any cookies. In that case Google only receives cookieless signals (for example that a page was viewed, the time, browser and device information and the status of your consent), without any identifier being stored on your device. Without your consent, the Meta Pixel is not loaded at all.
Which cookies do we use?
Necessary (no consent required)
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| ap_consent, cookieConsent (local storage) | AlpenPura | Stores your choice in the cookie banner | until you clear your browser storage |
| Session cookies | EasyBooking (easy-booking.at) | Makes the booking and enquiry forms work | end of the browser session |
Statistics (only with your consent)
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google (Google Analytics 4) | Distinguishes visitors by means of a random identifier | 2 years |
| _ga_ZM0S4F39RP | Google (Google Analytics 4) | Stores the state of the current session | 2 years |
Marketing (only with your consent)
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google (Google Ads) | Measures whether visits from Google ads lead to bookings or enquiries (conversion tracking) | 90 days |
| _gcl_aw | Google (Google Ads) | Stores the click identifier when you arrive via a Google ad | 90 days |
| _fbp | Meta (Meta Pixel) | Recognises your browser to measure and optimise ads on Facebook and Instagram | 90 days |
| _fbc | Meta (Meta Pixel) | Stores the click identifier when you arrive via a Meta ad | 90 days |
| fr (domain facebook.com) | Meta | Delivers and measures ads if you are logged in to Facebook or Instagram | 90 days |
Embedded map (Google Maps)
On the home page we show a Google Maps map and reviews from Google Maps. When the map loads, your IP address is transmitted to Google, and Google may set its own cookies. You will find details in our privacy policy.
Changing or withdrawing your consent
You can change your choice at any time via the “Cookie settings” link at the bottom of every page and withdraw your consent with effect for the future. You can also delete cookies that have already been set in your browser settings.
Services we use
- Google Tag Manager, Google Analytics 4 and Google Ads · Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland · statistics and marketing, only with your consent (Tag Manager itself does not set cookies)
- Meta Pixel · Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland · marketing, only with your consent
- Google Maps · Google Ireland Limited · map and reviews on the home page
- Google Hosted Libraries · Google Ireland Limited (ajax.googleapis.com) · provides the jQuery JavaScript library for the booking form, strictly necessary
- EasyBooking · booking system (easy-booking.at) · strictly necessary · EasyBooking privacy policy
- Fonts · hosted on our own server (no Google Fonts, no connection to Google servers)
Information on data transfers to the USA, retention periods and your rights can be found in our privacy policy.
Contact
If you have any questions about this cookie policy, please contact info@alpenpura.com.
Last updated: October 2026